JOIN THE FREE WORKSHOP BELOW!
ONLY 1,000 SPOTS AVAILABLE!
Inside This FREE Presentation You'll Learn:
01:37 – How Dan Henry started using THIS exact webinar strategy to pay off his huge IRS bill.
17:12 – The exact stories you SHOULD use inside of your webinar to convert your audience into buyers.
44:05 – How Dan's client went from charging $1,500 to charging $1-$3 MILLION dollar contracts.
Watch the end of this video to get Dan's funnel installed directly into your ClickFunnels account.
ATTENTION: Serious Business Builders, Marketing Professionals, and Entrepreneurs Who Refuse to Accept "Good Enough"...
Get 50+ Years of Battle-Tested Marketing Wisdom and Revolutionary Business Systems... Delivered FREE to Your Inbox Every Week.
Two newsletters. Two legends. One subscription. Zero cost.
Launching October 30th, 2026
Before you think this is "too good to be true," let me explain exactly what you're getting... and why these two marketing masters have decided to give away what others charge thousands for.
50+
Combined Years Experience
43,420+
Clients & Students Served
250+
High-Converting Campaigns
Ruthless Marketing Meets Optimize Edge
Most entrepreneurs face a cruel choice:
Build a great marketing machine that generates leads and sales... but struggle to scale and systematize.
OR
Build great systems and processes... but struggle to generate consistent leads and sales.
What if you didn't have to choose?
What if you could have BOTH?
That's exactly what happens when you combine Lee Collins' Ruthless Marketing with Bob Yeager's Optimize Edge.
You get:
- Marketing systems that scale (not just marketing tactics that work once)
- Systematic approaches to customer acquisition (not random acts of marketing)
- Integrated business design that makes marketing more effective AND more efficient
- Compound growth strategies that create exponential results over time
This isn't just two newsletters - it's a complete business transformation system.
Meet Your Mentors...
LEE COLLINS
The Ruthless Marketing Revolutionary
For over 25 years, Lee Collins has been the secret weapon behind some of the most successful marketing campaigns you've never heard of.
While other marketers were playing it safe, Lee was developing what he calls "Ruthless Marketing" - a no-excuses, no-apologies approach to business growth that has generated millions in revenue for his clients and students.
Lee's "Ruthless Marketing" philosophy is simple but devastating:
- Never Stop Marketing (while your competitors take breaks, you dominate)
- Be Everywhere, All the Time (everpresence beats clever tactics every time)
- Take Success Into Your Own Hands (hope is not a marketing strategy)
- Play to Win, Not to Participate (second place is first loser)
- Lee has built his reputation on one simple promise: If you follow his methods, you will out-market, out-sell, and out-profit your competition. Period.
His clients don't just succeed - they dominate their markets.
BOB YEAGER
The Systematic Business Design Genius
For over 30 years, Bob Yeager has been solving the "impossible" problems that destroy most businesses as they scale.
While other business experts teach tactics and quick fixes, Bob has developed what he calls "The Yeager Framework" - a systematic approach to building organizations that get STRONGER as they grow, not weaker.
Bob's "Optimize Edge" methodology is revolutionary:
- Never Stop Optimizing (continuous systematic improvement, not random tweaking)
- Build Systems That Strengthen Each Other (the POD Method that creates compound growth)
- Think in Decades, Not Quarters (sustainable competitive advantages, not short-term gains)
- Leverage Natural Principles (biomimicry and systems thinking applied to business)
Bob has documented his frameworks in academic research, built multiple successful organizations, and is currently scaling the Woodcraft League of America to 17+ million members using these exact principles.
His students don't just build businesses - they build empires that last.
What is Ruthless Marketing?
Lee Collins' Weekly Marketing Masterclass
Every week, Lee Collins pulls back the curtain on the marketing strategies that have generated millions in revenue for his clients.
You'll discover:
- The "Everpresence" Formula that makes your competitors invisible to your prospects
- Advanced Direct Response Techniques that turn cold prospects into eager buyers
- The "Never Stop Marketing" System that keeps your pipeline full even when you're sleeping
- Psychological Triggers that make people want to buy from you (and only you)
- Campaign Strategies that work in any market, any economy, any competition level
- The "Ruthless Mindset" that separates winners from wannabes
But this isn't theory or fluff.
Every issue includes:
- Real campaign examples with actual numbers and results
- Step-by-step implementation guides you can use immediately
- Behind-the-scenes breakdowns of what works (and what doesn't)
- Advanced strategies you won't find in any marketing book or course
Lee doesn't hold back. He shares everything.
What is Optimize Edge?
Bob Yeager's Weekly Systems Masterclass
Every week, Bob Yeager reveals the systematic thinking principles that have allowed him to build multiple successful organizations while most entrepreneurs struggle to scale even one.
You'll discover:
- The POD Method that creates businesses which get stronger as they scale
- The Six-Wall Structure that eliminates the complexity that kills most growing companies
- Systematic Design Principles that solve problems before they become problems
- The Integration Framework that makes every part of your business strengthen every other part
- Biomimicry Applications that give you competitive advantages your competitors can't understand
- The Long-Term Thinking Model that builds lasting wealth instead of quick profits
But this isn't academic theory.
Every issue includes:
- Real business case studies from Bob's own organizations
- Implementation frameworks you can apply to any business
- Systematic diagnostic tools that identify your biggest opportunities
- Advanced organizational design that most business schools don't teach
Bob shares the exact frameworks he's used to build his business empire.
Who is This For?
(and who's it NOT for...)
Who It's For
- Entrepreneurs who are tired of playing small. If you’re done “hoping” marketing will work and want a real plan that wins, this is for you.
- Business owners who value systems and strategy. People who want automation, efficiency, and conversion without fluff.
- Marketers who want to stand out. If you’re bold enough to ditch cookie-cutter content and go for omnipresent impact, welcome home.
- Salespeople and closers looking to scale. If you’ve got a decent close rate but need more quality leads, Ruthless Marketing delivers the firepower.
- Anyone ready to take radical ownership. No more blaming the algorithm, the market, or Mercury in retrograde. Ruthless Marketing is for people who want to own their results.
Who It's NOT For
- People who want hand-holding or to be coddled. If you need constant validation or want someone to build your business for you, this isn’t it.
- Anyone afraid to be seen. This brand is about everpresence, not hiding behind vague posts and low-effort outreach.
- Folks who think content alone will save them. Content is a tool, not the whole toolbox. If you think blog posts alone will flood your pipeline, think again.
- Marketing dabblers. If you’re just “trying out” marketing without committing to consistent execution, don’t bother.
- People who want to follow the herd. This is not a “best practices” playbook. It’s a rebellious, results-first approach that often breaks the rules.
What People are Saying...
"This isn't just a newsletter - it's a weekly MBA from two professors who actually built successful businesses. I've implemented strategies from both Lee and Bob, and my business has never been stronger." - Marcus T., E-commerce Entrepreneur
"I was skeptical about 'free' newsletters, but this combination delivers more value than courses I've paid thousands for. The integration between ruthless marketing and systematic optimization is genius." - Jennifer L., Business Consultant
"Lee's marketing strategies helped me dominate my local market. Bob's systems thinking helped me scale nationally without losing my mind. This newsletter combination is the secret weapon every serious entrepreneur needs." - David R., Service Business Owner
"I've been in business for 15 years and thought I knew everything about marketing. Lee's first newsletter issue showed me three strategies I'd never seen before. Bob's systematic approach helped me redesign my entire business model. Six months later, my revenue is up 340% and my stress level is down 80%." - Sarah M., Digital Marketing Agency Owner
This Offer Won't Last Forever
Let's Talk About Value...
Lee Collins charges $5,000 per month for marketing consulting.
Bob Yeager's business framework consulting starts at $10,000 per project.
A single strategy session with either of these masters would cost you more than most people make in a month.
But every week, you're getting their best insights, their latest discoveries, and their most advanced strategies... delivered directly to your inbox.
If you hired both of them as consultants, you'd pay $15,000+ per month.
If you attended their workshops and seminars, you'd spend thousands in fees plus travel costs.
If you bought their courses and programs, you'd invest tens of thousands of dollars.
But you're not paying thousands.
You're not paying hundreds.
You're not paying anything.
The only "price" is your email address.
The Bottom Line
Lee Collins and Bob Yeager are both extremely busy building their own business empires.
They've agreed to collaborate on this newsletter combination for a limited time.
As their businesses continue to grow and their consulting rates continue to increase, they may decide that giving away this level of content for free is no longer sustainable.
When that happens, this newsletter combination will either:
Become a paid subscription (likely $97-197 per month based on the value)
Be discontinued entirely as they focus on higher-level consulting and speaking
Be limited to existing subscribers only with no new subscriptions accepted
Right now, you can get in while it's still free.
But that window won't stay open forever.
The smart move is to subscribe today, while you still can.
This is YOUR Moment of Decision
You have two choices:
Choice #1: Continue doing what you're doing, getting the results you're getting, and hoping things will somehow improve on their own.
Choice #2: Get inside the minds of two business masters who have spent over 50 years figuring out what actually works, and start implementing their proven strategies immediately.
Choice #1 costs you nothing upfront...
but everything in the long run.
And Choice #2 costs you nothing upfront...
and could transform your business forever.
The choice is yours.
But Choose Quickly...
Every day you wait is another day your competitors might discover this newsletter combination and gain the same advantages you could have.
Every week you delay is another week of strategies you'll miss.
Every month you postpone is another month of growth you'll never get back.
The successful entrepreneurs reading this will subscribe immediately.
The unsuccessful ones will bookmark this page and "think about it" until the opportunity passes them by.
Which one are you?
P.S. - Still on the fence? Consider this: Lee Collins and Bob Yeager have a combined 50+ years of business experience. They've built multiple successful companies, generated millions in revenue, and developed frameworks that are being studied in business schools. Getting access to their weekly insights for free is like getting a personal MBA from two professors who actually built the businesses they're teaching about. The only question is: Can you afford NOT to subscribe?
P.P.S. - This newsletter combination is not available anywhere else. You can't buy it. You can't find it on social media. You can't get it from other sources. The only way to access Lee's Ruthless Marketing strategies and Bob's Optimize Edge frameworks is to subscribe right here, right now. Don't let this opportunity pass you by.
What Folks Are Saying...
"We might have another record breaker on our hands! Thanks Lee!"
Joseph (Private Client)
"Are you kidding?? Lee Collins is probably the first coach I’ve worked with who has more than delivered what he promised."
Felicia (Private Client)
"Do yourself a favor and explore working together with Lee Collins – it could change your life."
Laura (Private Client)
"When you look for someone to work on your business, marketing, ads and such… you want longevity in that relationship. Longevity + Results is what folks will get with you, Lee."
Bob (Colleague & Friend)
"Lee Collins, I think this a great concept and it really is easy to put into practice. I personally recommend it, and you, to all my clients!"
John (Private Student)
"When I ask myself why we continue to work together, it comes down to one main thing: you can see things in the “matrix” of my business and marketing that I cannot see. To me that’s worth everything."
Jim (Coaching Client)
"Lee Collins has a calm way of looking at things from different angles to come up with unique and useful solutions to issues. He’s also wickedly smart about how to grow your business."
Rick (Coaching Client)
"Thanks Lee. You did some real solid good for us here. Got me out of a major jam that I had no other way out of under the circumstances."
Justin (Coaching Client)
"If you need an outside perspective, take Lee’s offer to talk to him, it’ll probably change your life. Thank you for mentoring me, I promise to pay it forward like you always have."
David (Coaching Client)
"Looking at my numbers from this year, it’s very obvious when we started actively working together."
Kristen (Coaching Client)
"Lee Collins did a great job running my company and managing the turnaround plan. He’s smart, technical and a very good marketer"
Brad (Private Client)
"Lee Collins, I think this a great concept and it really is easy to put into practice. I personally recommend it, and you, to all my clients!"
John (Private Student)
Ready To Get Started?
Copyright Self-Reliance Media - All Rights Reserved @ 2024 - Present
Site by: Tiny Riot Media